As the agency of record for Oklahoma Proton Center, Blue Orca Marketing has been instrumental in shaping the Center’s brand voice and patient-focused storytelling. One of the most impactful collaborations to date was a campaign featuring Olympic gold medalist and cancer survivor Shannon Miller.
Shannon, a native Oklahoman and one of the most decorated U.S. gymnasts, shared her personal journey with cancer — a story of vulnerability, and hope. Blue Orca conceptualized and produced the project from start to finish, blending cinematic interviews, compassionate messaging, and visually powerful creative assets. The campaign included filmed storytelling, social media content, and event integration, ensuring Shannon’s voice resonated across multiple platforms.
By pairing Shannon’s authenticity with Blue Orca’s creative expertise, Oklahoma Proton Center and Premier Breast Health Institute were able to highlight not only the advanced care they provide, but also the emotional strength that defines the patient experience. This project became a bridge between science and humanity, positioning Oklahoma Proton Center as both a leader in treatment and a champion of survivorship.