Blue ORCA Blog

We like to stay informed and we thought you might too. Below is a collection of educational articles that we think may help you go to school on some marketing insights and best practices.

Hope and Healing in the Metrics: Balancing ROI With Mission in Healthcare Marketing

Navigating NIL and College Athletics: How We Help Brands Partner with Student-Athletes

Ad Creation That Connects

Digital First, Human Always: How to Bring Compassion Into Paid Campaigns

How Much Should I Spend on Marketing—and Where?

Why Patient Stories Are the Heart of Healthcare Campaigns

As CTV viewership surges, YouTube is people’s Main Stream

A Marketer’s Quick Guide to Dynamic Ads

Video experiments boost creative performance on YouTube