Healthcare marketing lives in a constant tension. On one hand, we are stewards of budgets—responsible for impressions, clicks, conversions, and return on investment. On the other, we are storytellers and advocates—tasked with carrying messages of hope, healing, and trust to people who need them most. Balancing those two roles isn’t easy. But it’s where the… Read more »
The college sports world has changed forever. With the advent of Name, Image, and Likeness (NIL) opportunities, brands now have access to a marketing channel that was once completely off-limits: student-athletes. From local standouts with passionate followings to nationally recognized stars, this new landscape offers fresh ways to connect with audiences. But with opportunity comes complexity. That’s… Read more »
Great advertising doesn’t just grab attention—it builds trust. In healthcare, that trust is everything. Patients aren’t looking for another ad; they’re looking for reassurance, clarity, and hope. That’s why at Blue Orca Marketing, we create ads that don’t just get noticed—they resonate. Our team blends creativity with strategy to craft campaigns that inspire action, humanize… Read more »
Healthcare marketing today lives in a digital world. Patients research their symptoms on Google, compare providers on social media, and watch treatment explanations on YouTube before they ever pick up the phone. That makes paid media—search, social, CTV, display—one of the most powerful tools in our industry. But here’s the challenge: digital reach is nothing without… Read more »
This is one of the most common questions we hear: “How do I know how big my marketing budget should be, and where should I spend my dollars?” The truth is, there isn’t a one-size-fits-all answer. But there are clear principles and proven benchmarks that can guide your decision. BlueORCA has helped healthcare clients at various stages… Read more »
In healthcare marketing, there’s one truth I’ve seen again and again: nothing connects like a patient’s story. At Blue Orca Marketing, we’ve partnered with hospitals, proton therapy centers, and specialty clinics across the country. And while we use every digital lever available—paid search, social campaigns, YouTube pre-rolls, CTV ads—the campaigns that resonate most deeply, and convert… Read more »