Healthcare marketing lives in a constant tension. On one hand, we are stewards of budgets—responsible for impressions, clicks, conversions, and return on investment. On the other, we are storytellers and advocates—tasked with carrying messages of hope, healing, and trust to people who need them most. Balancing those two roles isn’t easy. But it’s where the… Read more »
The college sports world has changed forever. With the advent of Name, Image, and Likeness (NIL) opportunities, brands now have access to a marketing channel that was once completely off-limits: student-athletes. From local standouts with passionate followings to nationally recognized stars, this new landscape offers fresh ways to connect with audiences. But with opportunity comes complexity. That’s… Read more »
Great advertising doesn’t just grab attention—it builds trust. In healthcare, that trust is everything. Patients aren’t looking for another ad; they’re looking for reassurance, clarity, and hope. That’s why at Blue Orca Marketing, we create ads that don’t just get noticed—they resonate. Our team blends creativity with strategy to craft campaigns that inspire action, humanize… Read more »
Healthcare marketing today lives in a digital world. Patients research their symptoms on Google, compare providers on social media, and watch treatment explanations on YouTube before they ever pick up the phone. That makes paid media—search, social, CTV, display—one of the most powerful tools in our industry. But here’s the challenge: digital reach is nothing without… Read more »
This is one of the most common questions we hear: “How do I know how big my marketing budget should be, and where should I spend my dollars?” The truth is, there isn’t a one-size-fits-all answer. But there are clear principles and proven benchmarks that can guide your decision. BlueORCA has helped healthcare clients at various stages… Read more »
In healthcare marketing, there’s one truth I’ve seen again and again: nothing connects like a patient’s story. At Blue Orca Marketing, we’ve partnered with hospitals, proton therapy centers, and specialty clinics across the country. And while we use every digital lever available—paid search, social campaigns, YouTube pre-rolls, CTV ads—the campaigns that resonate most deeply, and convert… Read more »
The last year marks a massive paradigm shift on the TV screen, as more people than ever turn to YouTube on connected TVs (CTV) not only to find happiness and be entertained, but to feel connected and fulfill their needs. Whether it’s leaning back with a good movie, dancing along to the hottest music video… Read more »
Remember when you’d go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah,… Read more »
Experimentation should be a critical part of any successful marketing strategy. Relying on proven results is how leading marketers stay agile in dynamic markets, craft more effective campaigns at scale and identify the true impact of their efforts on business results. Knowing the outsized impact of creative on driving sales, we’re launching video experiments globally… Read more »